Tag: intern

Intern Life: Update #2

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Internship Update 2:

Slow weeks aren’t always a bad thing. After following a rather hectic week of brand strategy meetings and brainstorming sessions, this week has been slow as we have been waiting on updates from the legal and financial teams so we can move forward with our projects. This has given me time to observe the office environment and notice how other teams work and operate together.

Workplace culture is definitely super different here, with long lunch hours and flexible deadlines – but the work hours are definitely much longer so that time is factored in. Tea is drank like water, with people refilling their cups often and the things eaten for breakfast don’t look anything like ours.

Hopefully I’ll follow up with a more riveting Internship update soon.

Intern Life: Week One

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With week one behind me and week two halfway over, I am fully adjusted to Shanghai as a city and the daily commute to my internship. Interning at Interbrand has been a fulfilling and beneficial experience so far.

I have been working on the launch of familiar brands that are being launched into China with the help of the agency, it has been fun to give my input on how they can seamlessly enter China after doing well in other countries such as the US or Spain. It’s an interesting concept, as foreign brands often lag entering Shanghai due to the restrictions and tariffs, so the concept that they might not have one of your favorite candies is an interesting (and often frustrating) one.

Last week I also attended the public launch of Interbrand’s 2018 Best China Brands at the St. Regis Shanghai, while the entire event was in Mandarin, it was still a great event to experience, plus I’m getting better at understanding content based off facial expressions and tones. After the event, the media followed with a Q&A and everyone mingled with each other.