With week one behind me and week two halfway over, I am fully adjusted to Shanghai as a city and the daily commute to my internship. Interning at Interbrand has been a fulfilling and beneficial experience so far.

I have been working on the launch of familiar brands that are being launched into China with the help of the agency, it has been fun to give my input on how they can seamlessly enter China after doing well in other countries such as the US or Spain. It’s an interesting concept, as foreign brands often lag entering Shanghai due to the restrictions and tariffs, so the concept that they might not have one of your favorite candies is an interesting (and often frustrating) one.

Last week I also attended the public launch of Interbrand’s 2018 Best China Brands at the St. Regis Shanghai, while the entire event was in Mandarin, it was still a great event to experience, plus I’m getting better at understanding content based off facial expressions and tones. After the event, the media followed with a Q&A and everyone mingled with each other.